Beacons have become extensive that business insider’s BI intelligence projected that beacons would create $40 billion in retail sales in the United States in 2016. Beacon is a deliberately conspicuous device designed to attract attention to a specific location. Besides to retailers, restaurants, airports and museums have employed beacons successfully. In the same time, the hospitality industry has been slow to test with this technology. Some major chains are also beginning to see how beacons can be used to increase their shop’s profits. Marriott placed beacons at hotel hot-spots such as restaurants, spas and bars. Guests with the Marriott App on their phones are enabled to receive any promotional messages related with Marriott once they're approaching near to the beacons' transmission area. For instance like discounted spa services and restaurant deals will appears on the guests' phones through the Marriott App when the guests are approaching near to the beacons. In another word, the information related to the Marriott Hotel will be send to the guests' phones (who had installed with Marriott App) through the work of beacons which are all place at the hotel's hot-spots.
Starwood Hotels used a different way to use beacons, placing them near to the entrances, at 30 locations to streamline the check-in process. When the guests entered, the beacons will receive the information from their smartphones, which allowed the concierge to greet the guests by name. Beacons placed near hotel room doorways notified housekeeping staff when guests were not in their rooms. Hospitality industry innovators will be quick to find out other applications for beacons. Beacons can be used to find out the hotel within the area, or hotel can provide guests just entering their room with the information on room features, how to order the room services, or hotel spa’s services and so on. Because beacons offer two-way communication, so retailers can use it to gather data on the guest’s habits. Hotel also can determine where the guests are spending most of their times in the hotel and when are the peak hour for the fitness room, pool or hotel bar.
In conclude, beacons are helpful for the consumers and retailers. Consumers can use them to check the prices, the location of the attraction, and the information of the product and so on. Retailers can use beacons to collect the data such as the consumer’s habits, interest, favorite and so on. This product is essentially effective for both of them. It is also the most convenient equipment for the consumers and retailers to collect the information that they wanted.
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Very good
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